Back in May, Jose Criales-Unzueta put a name to the moment when he wrote about protein chic—i.e. fashion in the age of wellness, Ozempic, and gym ’fits. If you missed it the first time around, it’s worth a read now, because designers were definitely serving it up at the spring 2026 men’s collections in Milan and Paris. “The models are so skinny, but the clothes still tell the story,” Jose says. “The nip slip trend focuses on the pecs, the tiny shorts put more emphasis on legs. 032c even made a “Protein” hoodie.” Give his menswear trend report a click for the full story. |
