This Week in Apple

The rumor mill believes Apple will introduce a Sky Blue iPhone 17 Pro in 2025, and there’s even talk of an alleged iPhone 17 Pro that’s expected to follow. President Trump’s tariffs, meanwhile, remain a looming threat for Apple and tech companies. In terms of software, Apple Intelligence could benefit from recent restructuring efforts within Apple.

Here’s what happened during the past week, and why it matters.

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Industry News: President Trump’s tariffs are still a looming threat for Apple’s global manufacturing efforts

President Trump promised to "set the tariff" on entities that don't make deals with the U.S. in the next couple of weeks. For some, the previously implemented 90-day tariff pause will end sooner than expected, which could impact Apple’s production in India and Vietnam.

Apple has secured a temporary tariff exemption thanks to CEO Tim Cook and his interactions with Trump — a move that Senator Elizabeth Warren scrutinized. Still, the company plans to diversify its supply chain by moving manufacturing from China to India.

Our take:

Apple’s tariff exemption is set to end in a matter of weeks, but it may be extended well into the future if Trump and Cook reach another agreement. The Trump administration has plans for a semiconductor tariff, which may ultimately lead to increased iPhone prices in the fall.

Related stories:

• Uncertainty returns for Apple as Trump tariff pause halved for countries not making a deal

• China tariff war worries and more: What to expect from Apple's Q2 2025 earnings

• Apple's India supply chain expansion held back by Chinese tensions

• Apple wants nearly every iPhone 18 sold in the US to come from India

• Trade war escalations between Trump and China to significantly impact Apple

• Senator Warren asks if Apple CEO Tim Cook's Trump playbook is blatant corruption

• Tariffs not stopping Americans from wanting new iPhones with Apple Intelligence

In an attempt to bring Apple Intelligence back on track, the company’s Siri team has been changed. People who worked on the existing Siri system are being sidelined in favor of employees who developed the Apple Vision Pro.

Siri’s once-promised Apple Intelligence features are still not here, and that has caught the attention of the BBB National Programs' National Advertising Division. Apple was asked to remove or alter the “Available Now” claim from its Apple Intelligence page, as NAD deemed it “unqualified.

Our take:

Apple has taken its Siri debacle seriously, as evidenced by the reshuffling of the Siri development team. The company is also presenting research papers at a major AI conference in Singapore, indicating that artificial intelligence improvements are in the works.

Related stories:

• New Siri chief is replacing existing teams with Vision Pro staffers

• NAD told Apple to modify or discontinue certain Apple Intelligence feature claims

• How Apple's new Machine Learning research will help Apple Intelligence get smarter

• Apple shifts robotics team away from Giannandrea's AI organization to prioritize hardware

The European Union has fined Apple $570 million for not complying with the bloc’s Digital Markets Act. According to the EU. This is around 70% less than the fines imposed in a previous EU antitrust case against Apple.

The EU likely tried to avoid a tariff war escalation by imposing a reduced fine. Even so, the White House was quick to call the $570 million fine “economic extortion” that “will not be tolerated by the United States.”

Our take:

Apple reportedly plans to file an appeal, so the outcome of the antitrust case remains to be seen. The company may be forced to make additional App Store changes in the EU, depending on how things progress.

Related stories:

• Apple EU anti-competition fine is a relatively modest $570 million to avoid Trump retaliation

• US will not tolerate EU fine against Apple, says White House

• EU insists Trump won't make it back off Apple

We're creeping up on the fifth anniversary of Tim Cook's Apple Silicon announcement, and over a decade of rumors. AppleInsider’s Malcolm Owen explains how the whole saga started, how it launched, and what we can expect in the future.

Even with discounts, the M4 Max variant of the Mac Studio comes with a high price tag. Still, AppleInsider’s William Gallagher believes it’s worth every cent, and says it's his best Apple purchase. Check out the full review to find out why!

M4 Max Mac Studio review score: 4.5 out of 5

Related stories:

• Five years of Apple Silicon: How Apple continues to revolutionize chips

• Mac Studio M4 Max review one month later: Costly computing power, worth every cent

If you’ve ever left your charger in a hotel or your water bottle at the gym, this video is for you! This week, AppleInsider’s Andrew O’Hara outlines some of the best products that have Apple’s Find My built right in—no need for a separate AirTag.

From electric bikes to high-powered chargers and even smart mugs, these items go way beyond your typical tracking cards. Check out the video to learn more!

This week, William Gallagher and Wesley Hilliard discuss the five-year history and evolution of Apple Silicon chips, the tenth anniversary of the Apple Watch, and recent Apple Intelligence developments. Check out the AppleInsider Podcast to find out more about this week’s events in the tech world!

Related story:

• Five years of Apple Silicon, and ten years of Apple Watch on the AppleInsider Podcast

B&H Photo has the latest and greatest M4 MacBook Air, with the 13-inch model starting at only $899. That’s an impressive $100 off the retail price. Check it out!