|
| Apple has announced plans for a $100 billion investment to enhance the company's manufacturing facilities in the United States. The investment focuses on existing supply chain partners and has little to do with iPhone manufacturing. It did help Apple secure a semiconductor tariff exemption, though. The iPhone 18 Pro might be the first iPhone to get a display made in America, and we’ve heard more about the iPhone 17 range as well as future Apple Vision Pro models.
Here’s what happened during the past week, and why it matters. |
|
| | | | This week, Apple CEO Tim Cook announced that the company would be investing an additional $100B in U.S. manufacturing efforts. The iPhone maker will invest $600B over the next four years. This will enhance the company's manufacturing facilities in the United States, but there are no new companies named, nor any efforts to move full device assembly to the US.
The investment, which has almost nothing to do with iPhone manufacturing, secured Apple an exemption from Trump’s 100% semiconductor tariff. Apple doesn't import many semiconductors outside of finished goods, so it's not clear what impact the exemption will have. Tim Cook also presented a piece of Gorilla Glass and a golden stand to President Donald Trump to commemorate the news.
Our take: Apple has been playing the appeasement game with the current US administration as a part of CEO Tim Cook's playbook for dealing with Donald Trump. So far, it's worked, as donations, in-person dinners, events, and an even bigger investment may lead to tariff exemptions.
Related stories: |
| | | | | If you run a business, side hustle, podcast, or community, you know the value of great email marketing. Direct Mail is a native macOS app that makes it easy to design, send, and track beautiful campaigns that get results. Built for Mac, it’s fast, polished, and seamlessly integrated with the tools you use.
The new Version 7 delivers a reimagined interface, smarter list management, powerful signup forms, upgraded reporting, and tools to make your emails shine. Whether sending to 10 or 10,000, Direct Mail helps you work professionally and efficiently.
It’s free to try, with flexible pricing (including pay‑as‑you‑go) and friendly live‑chat support. Get started today and grow your audience with powerful, Mac‑first email marketing. |
| |
|
|
|
|
|
|
|
|
|
| | | | Apple’s Photos app has all the images and videos you’ve ever taken with your iPhone, but it’s not just a tool that stores your memories. It lets you categorize your images into albums, edit shots to make them perfect, create memorable slideshows of special events, and much more.
There's quite a lot you can do with Photos, and this week’s newsletter-exclusive tip will guide you through the app’s core features and essential elements. Check it out!
Related story:
|
|
| | | | | Newly published patents and patent applications show that Apple has been exploring ways of getting the Apple Vision Pro to track breathing as part of health monitoring. A future Apple headset might also gain the ability to determine mouth movements to take commands.
Another patent details how AirPods could vibrate your head when you type on Apple Vision Pro. The iPhone 17 range, expected to debut on September 9, could get new “Liquid Silicone” cases, if a sketchy rumor is to be believed. Images purporting to show the iPhone 17 Air battery were also published this week. 2026, meanwhile, could see the debut of an OLED-equipped MacBook Pro and an iPhone 18 with a U.S.-made display.
Our take: The Apple Vision Pro is far from a mass-market product, but the addition of new health and input-related features could serve as a good selling point. The iPhone 17 line, meanwhile, is just over a month away, so hardware leaks aren’t entirely unexpected.
Related stories: |
|
| | | | | The fifth developer beta of iOS 25 brings new options for the Camera and Mail apps, but it also appears to have leaked a key Apple Watch detail. An image within the operating system suggests the Apple Watch Ultra 3 may have an almost imperceptibly larger display than the Apple Watch Ultra 2.
macOS Sonoma and macOS Sequoia, meanwhile, have received release candidate builds for a future bug fix update. The jump straight to release candidate status likely means Apple is fast-tracking the updates to patch critical vulnerabilities. Once the updates are out, Apple will likely provide details about what is being patched then.
Our take: Overall, the fifth developer beta of iOS 26 delivers a few useful enhancements, but nothing groundbreaking. The release candidate status of the macOS Sonoma and Sequoia updates means Apple could release both of them by August 15 or so.
Related stories: |
|
| | | | | Apple's Ginza store has been located in a temporary space that occupies four levels in a Tokyo shopping district. This has been the case for over three years, but a return to its old location is now on the horizon. This week, we detail what the temporary Apple Ginza store looked like when AppleInsider visited in April 2025.
The current Apple Ginza location will soon be history, and that’s precisely why it’s worth checking out. As one door closes, another opens. 28 years ago, Steve Jobs returned to Apple, and he made a deal that shocked hardcore fans. Microsoft had agreed to invest $150 million in Apple stock. This helped put Apple on a firm footing for a few reasons — and made the company's historic run possible in the second Steve Jobs era. Check out the full story to learn more!
Related stories: |
|
| | | | | Apple lets users in a growing number of U.S. states add their driver’s license or state ID to the Apple Wallet app—but is it worth doing?
This week’s video has everything you need to know about digital IDs in Apple Wallet. Whether you use a physical wallet or a MagSafe wallet with tracking, we break down what Apple is building toward—and how close we are to truly going wallet-free. Check out the full video to learn more, and be sure to share it with your friends! |
|
| | | | | If you’re looking for a detailed analysis of recent events in the world of technology, we recommend checking out the AppleInsider Podcast. In this week’s episode, William Gallagher and Wesley Hilliard give us their take on the alleged launch date of the iPhone 17, the future of Apple Intelligence and Siri, and more. Check it out!
Related story: |
|
| | | | | This week, Amazon has the 2023 M3 iPad Air at a massive discount — up to $150 off! It’s the steepest price drop to date, and it comes just in time for back-to-school season! You can grab the discounted $449 price on the M3 iPad Air 11-inch in your choice of Space Gray or Starlight today. Check it out! |
|
| | Amazon’s summer savings are knocking up to $150 off a variety of Apple Watch models, with prices dropping to as low as $169. All three of the current Apple Watch lines — Apple Watch Ultra 2, Series 10, and SE 2 — are discounted this August.
Whether you’re looking for a top-of-the-line Apple Watch Ultra, with an OLED display, or something more affordable like the SE 2, there’s something for just about everyone! |
|
| |
|
|
|
|
|
|
|
|
|
| Be sure to check out our price guides to get the best deals on Apple Watch and iPad Air configurations: |
|
| If you buy through our links, we may get a commission. |
|
| | Apple CEO Tim Cook was once again successful in his negotiations with President Trump, but the newly secured tariff exemption applies only to semiconductors. It's not fully clear what will happen in 2025 with the iPhone 17 imminent. We do know what the entire range will look like, though, and it’s just over a month away.
At AppleInsider, our mission is to keep you up to date on all major developments in the area of technology, particularly related to Apple, its products, and endeavors.
We publish stories, guides, and reviews throughout the week, so be sure to check out AppleInsider.com.
For any comments, questions, or suggestions regarding the AppleInsider Newsletter, reach out to marko@appleinsider.com. |
| | | |
|
|
|
| |
|
