From: Fast Company Compass - Thursday Jul 22, 2021 02:49 pm
Fast Company Compass
 
 
Good morning! It’s hard to make a plant-based cheese that tastes like the real thing. Nobell, a startup that emerged out of stealth today after four years of R&D, starts with a unique ingredient—soybean plants that have been edited with the genetic code to make casein, a protein found in dairy. The company’s new products are being designed to taste, stretch, and melt in a way that’s virtually indistinguishable from cheese that comes from cow milk. Plant-based cheese sales are already growing twice as fast as traditional dairy cheese. But the newest generation of products could convince more omnivores to make the switch. With a new $75 million round of funding, Nobell is now working to commercialize its first cheeses. Read more.
—Adele Peters
 
impact
This startup just raised $75 million to make a more cheesy plant-based cheese

‘We have a KPI internally for how long your cheese is stretching,’ says the founder of Nobell Foods.

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co.design
The celebrity hype machine collides with crypto hysteria. What could possibly go wrong?

Celebrities like Spike Lee are pitching crypto-related brands. It doesn’t do the industry any favors.

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work life
A key mistake leaders are making is causing the Great Resignation. Here are 3 ways to fix it

The CEO of Workhuman argues that the old model of work-for-pay, which focuses on trying to extract the best out of employees coupled with an abundant investment in technology, is backfiring on the workforce.

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Addiction treatment is hard. A new wave of apps aims to help

During the pandemic, addiction treatment moved online. Now, a rush of new companies are trying to figure out how to make the process stick.

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co.design
APL’s sneakers were banned by the NBA. Now it’s taking on running

Athletic Propulsion Labs, the sneaker brand once banned by the NBA for giving players an unfair edge, has a new running shoe that promises to boost your speed.

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impact
There is no place you can go to escape wildfire smoke

Wildfires are increasing, and even in states where nothing burns, there’s still smoke.

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work life
5 tips for settling into a new job (without getting overwhelmed)

Ellie Huizenga, a content specialist at Zapier, offers a step-by-step walk-through of what you can do in the first few days to start your new position off right.

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news
HBO Maxed out: What you need to know
Fledgling streaming service HBO Max added a massive 2.8 million subscribers in Q2 2021. This is the second surge of subscribers HBO Max has seen this year, adding another 2.7 million just last quarter.
HBO Max now has 47 million subscribers in the United States, and a total of 67 million subscribers worldwide. 
That’s not bad at all considering HBO Max is just over a year old and launched with comparatively less content than Disney Plus or Netflix.
The surge is likely driven by Warner Bros. releasing all its big tentpole movies day-and-date this year. That means they’re available to stream on HBO Max on the same day that they arrive in theaters. The studio announced the temporary distribution change last year as movie theaters were being shuttered due to COVID-19.
 
events
The Fast Company Innovation Festival
September 27-30: The seventh annual Fast Company Innovation Festival returns this year as an immersive hybrid experience, featuring four days of inspirational keynote interviews, in-depth panels, and interactive workshops. 
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