Fast Company 🍕 Doja Cat, Taco Bell, Mexican pizza, and the making of a marketing unicorn

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From: Fast Company Compass - Saturday Jun 04, 2022 01:03 pm
Fast Company Compass
 
Plenty of working women grapple with the delicate balance of family planning and career aspirations. But athletes rely almost entirely on their bodies for their careers, making decisions about their reproductive health especially fraught. In a new brand campaign, the at-home fertility testing company Modern Fertility puts a spotlight on the experiences of athletes like the WNBA’s Candace Parker and pro soccer player Sydney Leroux. Read on to learn more about how the campaign came to be, and why these athletes are speaking out about their reproductive health.
—Pavithra Mohan, @pavsmo
 
marketing innovation
Exclusive: Modern Fertility announces a new campaign featuring female athletes

The at-home fertility testing company wants to encourage more open conversations about family planning and careers through a campaign that features athletes, including the WNBA’s Nneka Ogwumike and Candace Parker.
READ MORE
 
marketing innovation
Doja Cat, Taco Bell, Mexican pizza, and the making of a marketing unicorn

If you think this confluence between celebrity and brand can’t be copied, you’re right. But there is a way to learn from it.
READ MORE
 
news
630 feet below the Earth in China, an ancient forest blooms at the bottom of a sinkhole

Scientists believe the underground world could be teeming with species unknown to humans.
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I was offered an intimate look at Rent the Runway’s turbulent year. Here’s what happened

CEO Jennifer Hyman moved swiftly and strategically to make sure her apparel company would survive the pandemic. Over seventeen months and twelve interviews, I came close to learning what that must have felt like for her as a leader.
READ MORE
 
 
 
recommender
Turkish towels are your new favorite companion—at home or on the beach

They’re versatile, soft, and more absorbent than your regular beach towel. These are our favorite brands.
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product review
Amazon’s Astro robot tries too hard yet doesn’t do enough

The tech giant’s first foray into home robotics violates a key tech product tenet: Don’t be a nuisance.
READ MORE
 
tech news
What we know about Javier Olivan, Facebook-parent Meta’s new COO

Formerly the company’s chief growth officer, Olivan spearheaded one of the most powerful teams within the tech giant.
READ MORE
 
fast government
Amazon slams Amy Klobuchar’s Big Tech bill while monopoly critics slam Amazon

The Seattle e-commerce giant says regulations aimed at ‘self-preferencing’ could threaten the future of Prime. Small business proponents don’t buy it.
READ MORE
 
tech news
‘If we grow Reddit, we are going to make the world a better place’

The online community’s first chief product officer talks about his plans to scale it up to new heights—while preserving its essential humanity.
READ MORE
 
co.design
The surprising psychology of fonts

How typefaces impact emotions remains largely unstudied, but a new report suggests that different fonts can elicit different emotions.
READ MORE
 
 
Video: brand hit or miss of the week
Disney defends Star Wars actor against racist trolls
Moses Ingram posted an Instagram Story about the racist comments she’s been receiving from Star Wars fans. Learning from past mistakes, Disney is using its social channels and stars to combat racist troll attacks against the 'Obi-Wan Kenobi' star.
WATCH NOW
 
 
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