From: Fast Company - Tuesday Apr 17, 2018 01:22 pm
Nike Has A New Digital Playbook—And It Starts With Sneakerheads
April 17, 2018
Good morning!
Until the early 1990s, when you bought a PC, it came with a wonderfully clacky, comfortable keyboard. Afterward, manufacturers switched to cheaper, mushier keyboard mechanisms. Lately, however, mechanical keyboards catering to serious writers and gamers have given the classic technology a new lease on life. And keyboard makers are offering additional features—such as customizable light-up key caps—that show that you can bring new ideas to a very old piece of technology.
PC makers switched to cheaper keyboards years ago. But folks who care about tactile feel still seek out mechanical models, and get some cool new features.
This exercise helps reroute brain activity from the so-called “aversion network” toward a cognitive system that’s better at making calm, rational decisions.
The phenomenon has been known as “The Scully Effect”–named after Gillian Anderson’s character Dana Scully–and the Geena Davis Institute proved it’s real.
Dana Cowin of Chefs Club International decided to put her phone down for meals out, claiming it was “such a misrepresentation of the messiness of life.”
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