From: Fast Company - Tuesday Apr 17, 2018 01:22 pm
Nike Has A New Digital Playbook—And It Starts With Sneakerheads
 
 
 

April 17, 2018

 
 
Good morning!

Until the early 1990s, when you bought a PC, it came with a wonderfully clacky, comfortable keyboard. Afterward, manufacturers switched to cheaper, mushier keyboard mechanisms. Lately, however, mechanical keyboards catering to serious writers and gamers have given the classic technology a new lease on life. And keyboard makers are offering additional features—such as customizable light-up key caps—that show that you can bring new ideas to a very old piece of technology. 


Harry McCracken

 
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The Mechanical Keyboards Of Yesteryear Are Back—And Better Than Ever PC makers switched to cheaper keyboards years ago. But folks who care about tactile feel still seek out mechanical models, and get some cool new features.
 
Nike Has A New Digital Playbook—And It Starts With Sneakerheads
Nike Has A New Digital Playbook—And It Starts With Sneakerheads Faced with rising competition and a challenging retail landscape, Nike is finding bold new ways to cultivate its most obsessed fans.
 
Google’s New VR Tours Let You Experience Imperiled Cultural Sites Around The World
Google’s New VR Tours Let You Experience Imperiled Cultural Sites Around The World With photos and laser scans by preservation organization CyArk, Google provides virtual tours of places that may not last.
 
This Site Tracks How Wikipedia Is Being Edited in Real-Time
This Site Tracks How Wikipedia Is Being Edited in Real-Time Intrigued by edits involving public figures and current events, Justin Blinder created Wikipedia Was Here soon after the 2016 election.
 
This Is What A World Without Smartphones Looks Like
This Is What A World Without Smartphones Looks Like Green Bank, West Virginia, is home to the country’s National Radio Quiet Zone. That means no cell service, no Wi-Fi, and no radio waves.
 
Can This Four-Minute Brain Hack Turn You Into An Optimist?
Can This Four-Minute Brain Hack Turn You Into An Optimist? This exercise helps reroute brain activity from the so-called “aversion network” toward a cognitive system that’s better at making calm, rational decisions.
 
Women Who Watched “The X-Files” Pursued More Careers In STEM
Women Who Watched “The X-Files” Pursued More Careers In STEM The phenomenon has been known as “The Scully Effect”–named after Gillian Anderson’s character Dana Scully–and the Geena Davis Institute proved it’s real.
 
Will This Doctor In Your Pocket Cure Your Cyberchondria?
Will This Doctor In Your Pocket Cure Your Cyberchondria? Ada Health’s new AI app vows to be a better health helper than just punching in what ails you to Google—but it still won’t replace your doctor.
 
Why A Self-Proclaimed Perfectionist Gave Up Instagramming All Her Meals
Why A Self-Proclaimed Perfectionist Gave Up Instagramming All Her Meals Dana Cowin of Chefs Club International decided to put her phone down for meals out, claiming it was “such a misrepresentation of the messiness of life.”
 
 
 
 

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