Fast Company Here’s Peccy, the bizarre, beloved mascot you didn’t know Amazon had

From: Fast Company - Friday Apr 12, 2019 01:43 pm

Here’s Peccy, the bizarre, beloved mascot you didn’t know Amazon had

April 12, 2019

Good morning!

Big tech companies are not generally known for having lovable mascots. But Amazon is very fond of Peccy, a blobby little orange guy who represents the company’s pride in its “peculiar” spirit. He’s emblazoned on clothing and is the subject of other merchandise from water bottles to Christmas tree ornaments. He has fans all over the world, and at least a few detractors. And if this is news to you, that’s the idea: He is exclusively aimed at Amazon employees, not customers. I learned about Peccy while researching our new profile of Amazon HR chief Beth Galetti, and discovered that he deserved a profile of his own.

—Harry McCracken

Here’s Peccy, the bizarre, beloved mascot you didn’t know Amazon had Universally recognized by Amazonians and a nobody to the rest of us, he’s, well, peculiar—and an unexpectedly rich symbol of the tech giant and its culture.

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Fast Company Newsletters

Fast Company Here’s Peccy, the bizarre, beloved mascot you didn’t know Amazon had

Here’s Peccy, the bizarre, beloved mascot you didn’t know Amazon had

Disney shows up Netflix and Apple with its Disney+ unveiling event

Helvetica, the world’s most famous typeface, gets a makeover

How to survive a Game of Thrones conversation if you don’t watch the show

Spurred by painful loss, this startup wants to make bereavement mainstream

One weird trick for privately surfing the web

This new technical fabric replaces polyester with banana plants

Little scores big in representing a black female CEO in tech

What is biophilic design, and can it really make you happier and healthier?

Ask these 5 questions to turn small talk into something more meaningful